![]() But then again, neither Spotify nor Rdio is really that different from iTunes Match. They're both just a prelicensed music subscription. So neither Spotify nor Rdio is fundamentally different from Zune Pass or Rhapsody, beyond a bit more social-network integration. (On PCs, the streaming is free.) While that means you can listen to almost anything, you own nothing. Both offer all-you-can-eat mobile music for about $10 per month. In that sense, it's the MP3 equivalent of money laundering.Īt first glance, Match takes the exact opposite approach of the two newest buzzed-about streaming services, Spotify and Rdio. It costs $25 a year, and for that price Apple essentially will legitimize any pirated music up to a huge limit of 25,000 tracks. If you have tracks that Apple doesn't carry, they will be automatically uploaded to the cloud so you can stream them at will. ITunes Match syncs everything, whether you downloaded it from iTunes, Amazon, or even an unscrupulous torrent. Then the software pairs up your personal library with that of the iTunes Store in the cloud, from where it will stream every song on your device. Yet, with iTunes Match-a new feature in the newest version of iTunes, released this week-Apple seems to be turning its back on the legal electronic music industry that it helped to build.įirst, you flip a switch in iTunes and your iPhone. Digital music will be a respectable $6.3 billion market this year, a market that owes much of its success to the runaway success of Apple's iTunes store and its ability to convince people to buy music online. Play icon The triangle icon that indicates to playįast-forward 10 years to the present, and, despite the hand-wringing of the record industry over piracy, people actually pay for music again.
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